'Victorian spiritualism capitalised on the desire to transcend death to create new ways of making money'


A black and white image of a mausoleum in a cemetery © Adobe Stock

In this article for The Conversation, Professor James Cronin and Dr Sophie James (Marketing) share new research into the .

The piece explores how a growing range of ¡®grief tech’ brings to market several ways that consumers can recreate the voices of the deceased.

But, it argues, long before AI made it possible to simulate (and charge a premium for) a familiar voice, the spiritualist movement of Victorian Britain ¡®transformed one of humanity’s most enduring desires into something marketable’.

Read the full piece via .

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